Nexuz
Food service company that solves the problems of users who prefer to use self-checkout to place their orders in restaurants. +52% Conversion Rate and +26% new customers.
Client Overview
Nexuz is a Brazilian company based in Curitiba, which started in 2009. The name Nexuz came from the word nexus, which means union, a connection between two situations.
The clientele's target audience is the food service sector, where we aim to support the company in remodeling processes for expansion with Omni channel services and products.
My Role
My role as Lead Product Designer and Business Strategist was to be responsible for creating the company's platforms (Self Checkout and KDS) using agile methodologies such as Sprint 2.0 and Lightening Decision Jam, in addition to conducting research with the target audience and creating business strategies using frameworks such as Lean Canvas and Value Proposition Canvas.
In my journey as a Lead Product Designer and Business Strategist, I adopted agile methodologies and strategic frameworks, such as Sprint 2.0, Lightening Decision Jam, Lean Canvas and Value Proposition Canvas, to create innovative platforms such as Self Checkout and KDS. I learned the importance of a fast and adaptive approach, integrating intuitive design with effective business strategy, based on in-depth target audience research. This experience taught me that innovation and business growth are the result of the synergy between creativity, strategic analysis and collaborative leadership.
